BEYOND GLORY | TOKYO 2020

People Behind the Performance

With the Tokyo Olympics coming up, and the Paralympic Games to follow a month later, the excitement is in full swing as final preparations get underway for the various sports. People from across Canada will unite to support athletes who have worked tirelessly and who have shared their positivism to the world through their resilience and determination.

Let’s take advantage of this unifying moment to get to know better our athletes. INS Québec is launching its campaign entitled “Beyond Glory: People Behind the Performance” which features 12 profiles of Olympic and Paralympic athletes as well as experts from INS Québec who will be at the Games this summer.

The campaign will be presented as an interview and will be divided into three sequences from July 3rd to September 5th, 202.

→ Throwback Memories
→ My first time at the Games
→ The Experts Behind the Performance

THROWBACK MEMORIES

Learn more about those who participated in the Olympic / Paralympic Games and their stories on achieving their dream. Relive special moments with these athletes who have made their mark and who motivate and inspire future generations, including being involved in schools by offering conferences through the program “Jouez gagnant!”.

MY FIRST TIME AT THE GAMES

Learn more about the athletes who train in Quebec supported by experts from INS Québec who will participate to their first Games. Due to this difficult year, their journey is unique and unusual. Discover their dreams and stories that shaped them to get their tickets to the Games.

Reffering to the “WE CAN” campaign launched by members of the Canadian Olympic and Paralympic Sport Institute Network (COPSIN), athletes have shown that WE CAN unite a nation through sport, that WE CAN be role models for future generations and that WE CAN make people proud to be Canadian.