Chair of the INS Québec Committee of Ambassadors

Commercial Line Insurance Broker
Vice-President, Unit Leader – Sports and Leisure

Sacha joined BFL CANADA in 2011 and now d heads the Sports and Recreation and Films, Media and Entertainment division of the Montréal office. He holds the title of Risk Manager in Canada (CRM). With close to ten years of experience in sports management and holder of a bachelor’s degree in kinesiology from the University of Montréal, he has had the opportunity to meet several challenges with several national and international sporting events notably when he was in charge of the Hockey Canada’s Quebec office for more than 8 years. In recent years, he chaired the Volunteer Committee for the 2015 IIHF World Junior Championship and Chair of the Hospitality and Protocol for the 2017 edition.

Strategic Consultant
LJD Conseils

An experienced management consultant, Mathieu is passionate about organizational strategy and problem-solving. Mathieu advises senior management and boards of directors of organizations of all sizes in Québec’s major economic sectors, enabling them to make informed decisions and implement successful strategies. He has worked with sports organizations such as the Drummondville Voltigeurs, the QMJHL and equipment distributors. 

Director, Outreach and Strategic Projects
Espace CDPQ

Partner
Celsius Communications

Sales Representative, Strategic Partnerships
Formula 1 Grand Prix du Canada

For over 10 years, Guillaume worked in sales and events, acquiring significant expertise. In 2023, he joined the Formula 1 Grand Prix du Canada strategic partnerships team as a sales representative. His role is to develop partnerships with local and international companies to stimulate business development. His passion for the sport and the industry is evident in his ability to create strategic opportunities and build lasting relationships with partners, contributing to the success of the event and creating unforgettable moments for fans. 

Founder
Communication Active

Véronique has been involved in the world of sports and healthy living since the start of her career in public relations. As a results-oriented, thrill-seeking, team-builder driven by meaningful projects and impactful content, entrepreneurship quickly became an integral part of her career path. Communication Active was born of her interests, her enthusiasm and her leadership.  Today, the company supports the city’s major signature sporting events, as well as brands and athletes, in achieving their business and communications objectives. Their global reach is far from over…

Managing Director
Keira Capital

With more than 20 years of experience as a strategic advisor, Catherine has a proven track record of delivering results for various clients across different industries. She is skilled in strategic planning and growth strategy, with a leadership style tinted by her coaching approach. She also has a passion for facilitating the understanding of ESG factors and their implications. She is the founder and CEO of a BCorp certified company that helps businesses source value-driven suppliers, understand their environmental and social impact, and communicate it proudly. Catherine is a high-energy leader who seeks to learn, collaborate, and empower others to achieve their goals. She has a passion for matching the right people or the right businesses together to create new opportunities. She calls it ”M&A with a coaching approach”. She is a great facilitator.

Senior Director, Marketing Strategy and Business Development Consulting
Equivantage Solutions
Founder of Home Cinéma Québec

Committed to performance and optimization, Loïc is an assiduous sportsman. A cycling fanatic, he devours more than 5,000 km a year, both in the city and on bike tours. With 13 years’ experience in marketing strategy and business development, Loïc assists start-ups, scale-ups, SMEs and investment firms in their market development and search for growth.

Partner
Lapointe Rosenstein Marchand Melançon

Senior Director Total Compensation
Sollio Cooperative Group

National Director, Market Intermediaries Network, Commercial Affairs 
GreenShield  

Emmanuelle has 17 years’ experience in the employee benefits industry through various roles involving customer experience, management and business development. She was part of the first trilingual BAA cohort at HEC Montréal, completed the DESS short program in Sustainable Development and holds the PMP designation. She joined GreenShield in 2024 with a mandate to develop a national strategy for market intermediaries encompassing all the company’s business lines, as well as to contribute to the outreach of Quebec’s social mission: better health for all. A collaborative leader with a strong commitment to her community, she is involved with a number of organizations, including Unsinkable, whose entry into Québec she supported this year.  

Expert in commercial real estate investment and financing

Patrice has been an expert in commercial and residential real estate for nearly 15 years. His career path has led him to acquire diversified expertise in real estate investment, valuation and financing over the years, having advised and accompanied a large number of real estate owners and players in most asset classes. After holding positions at RBC Royal Bank and Desjardins, he joined Ivanhoe Cambridge as Investment Director. In this role, he was responsible for managing partnerships and transactions for the Logistics/Industrial portfolio in North America. Patrice has also developed an interest in corporate governance. He has sat on several boards and committees of organizations in the education, employment and sports sectors. For many years, he was involved in amateur baseball, holding various positions at the regional and provincial levels.