JEAN GOSSELIN, PRP, APR WILL LEAD THE NEW COMMUNICATION AND MARKETING SERVICE AT INS QUÉBEC

Montréal, September 28, 2020 – Gaëtan Robitaille, President and CEO of the Institut national du sport du Québec (INS Québec), is delighted to announce the appointment of Jean Gosselin, PRP, APR to the newly created position of Communication and Marketing Director. Effective immediately, this appointment is in line with the organization’s process of growth and is proof of a desire to increase the resources that go toward outreach and marketing at INS Québec. The actions of this new department will focus on both the sporting community and peer networks, the business community, the media and the general public. The department will also support the communications and marketing initiatives of teams at the Institut and be heavily involved with internal communication activities and in developing employer branding.

“INS Québec will be able to count on an experienced and distinguished strategic communicator to oversee the establishment of our new Communication and Marketing service,” said President and CEO of INS Québec Gaëtan Robitaille. “With his strategic thinking, authenticity and creativity, combined with his passion for sport and commitment to high-level athletes, Jean Gosselin will play a key role in developing our communications and marketing strategies, as well as in defining the human and technical resources needed as we establish ourselves among our partners and within our various target markets. He joins our management team as someone that we know and who knows us, having supported us as an external consultant over the past few years.”

“By offering me a permanent place in its team, INS Québec has offered me what is without a doubt one of the most exciting challenges of my career,” says Jean Gosselin, the new Communication and Marketing Director at the Institut. “During my work with them over recent years, I have discovered a unique organization that fuels innovation and works tirelessly to help make the dreams of Québec athletes a reality. Being tasked with establishing such a crucial and strategic new service is an opportunity to make the most of everything that I have learned throughout my career.”

A certified member of the Canadian Public Relations Society, Jean Gosselin brings a wealth of expertise with him in the fields of corporate communications, public affairs, marketing communications and issues and crisis management communications. He is also recognized for his knowledge of sports marketing and sponsorship. Having started out with a number of sports and recreation organizations, he has enjoyed a successful fourteen-year career within Canada’s largest PR firm, where he was Vice President, Public Affairs at the time of leaving. He subsequently worked at the Canadian Olympic Committee for a 14-month contract focusing on strategic communications, government relations and issue management. Before his appointment at INS Québec, he had been working as a freelance strategic consultant in corporate communications since 2012.